You’ve built something special, but your starter logo is no longer serving you. You’re ready to elevate your business to keep up with the demand and stay on top of competitors, but taking the leap feels overwhelming. Sound familiar?

What if, instead of just a designer, you had a partner who understood your history, your challenges, and your vision for the future, and then provided you tools to get you there? 

dare to ditch your

diy brand

Hi, we’re Hearthstone.

We help small business owners craft REFINED & INTENTIONAL brands that reflect the heart of their business.

Is it time for a new brand?

  • ✽

    You're in a saturated industry and having trouble convincing your dream clients to hire you over your competitors.

  • ✽

    You have an established business but your brand doesn't match the level of professionalism you offer.

  • ✽

    There are a lot of other businesses like yours and you're having difficulty differentiating yourself from them.

  • ✽

    You have a website, social media platforms, maybe even a email list, but all those places look and feel different from one another. There's no consistency.

  • ✽

    Your goals for your business (and maybe even service offerings) have changed since you established.

  • ✽

    You only have one logo (and it doesn't fit all the places it needs to).

HOW WE HELP

We listen

We take the time to dive deep into your business story, asking questions about your journey, challenges, and what makes your business truly special. These details form the foundation of our strategy to create a brand identity that stands out and resonates with your audience. By incorporating your unique story into the visual design, we ensure your brand feels personal and relatable.

We advise

In addition to creative expertise, we have professional experience and an educational background in advertising and marketing. Our goal is not just to give you a beautified brand. but to provide you with strategy-backed tools that can elevate your business to the next level.

We create

We use our creative chops and the information from our early conversations with you to shape the visual direction of your brand. Instead of following trends, we create custom true-to-you solutions that reflect your business’s unique identity.

We cheer you on

We feel personally invested in your success as a human and as a business. It’s heart-warming watching clients-turned-friends thriving and winning in their professional ventures. After working with us, you’ll know we have your back if you ever need help in the future, or just want someone to celebrate with.

Sound like the kind of support you’ve been searching for?

GET OUR PRICE LIST TODAY

GET OUR PRICE LIST TODAY

read about our current package offerings, pricing, our processes, and faq

β€œWorking with Aliya at Hearthstone was a dream come true from start to finish.”

DIXIE THOMPSON
Dixie Nyle Photo

β€œaliya was incredibly professional and so patient with us. the things she created fit both of our personalities so well.”

EMILY BOTTERBUSCH
Cleave Coffee Collective

β€œI love the attention to detail and the little winks that feel like me. I trust Aliya completely with every aspect of my business.”

EMMA HILLE
Golden Rod Floral

View some of our

favorite projects

The Heart Behind

Hearthstone

Aliya Mooney is a multi-disciplinary artist, designer, photographer, and currently the sole creative behind Hearthstone. When founding the studio, she sought to combine her love for people with her affinity for creative challenges by opening herself up to freelance opportunities.

Throughout her career, Aliya has collaborated on in-house teams, worked directly with independent creatives, has thrived in fast-paced agency settings, and provided teams and individuals with photography and design services for over seven years. Her clients represent a wide variety of industries, including photography, mural art, coffee roasting, winter and collegiate sports, higher education, legal services, and more.