GOLDEN ROD FLORAL BRAND identity
full visual brand identity for an adventurous wedding florist
Golden Rod Floral boasts a rare combination of quality florals tailored to each individual bride, with knowledge backed by agricultural education experience. This brand identity captures the adventurous yet homely, cozy feeling GRF brings to its bridal clients.
THE
PROCESS
MARKET RESEARCH & Moodboards
We analyzed Golden Rod’s existing competitors, client base, and who they specifically wanted to target. We dove into the strategies and techniques others were utilizing to help us identify how we could set GRF apart.
Using those insights, we made strategic visual decisions to build two different moodboard concepts that would appeal to their target audience and contrast from what was already in the market.
Sketches and
Digital Exploration
logo suite
supporting brand assets
