The district rebrand
OBJECTIVE: REBRAND A small local business with a more cohesive look and feel.
This fictitious rebrand was developed for the District Coffee House, a coffee shop based in Boise. Idaho.
The goal was to make a more cohesive brand that better represented their mission, whilst also alluding to the iconic physical space that makes them a downtown Boise staple for coffee lovers.
UPDATED LOGO AND SUPPORTING MARKS
The District’s physical space is adorned with floor to ceiling windows that emit an abundance of natural light, and art that boasts simplistic yet colorful natural shapes. We incorporated elements of the shop by creating an abstract representation of a coffee cup on its side with a sleek and modern typeface that matched well with their existing brand elements.
APPLICATIONS
MERCHANDISE
