VISUAL BRAND
IDENTITIES
Logos, color palettes, typeface palettes, and more — all the elements that make up a memorable brand for your business
“Everyone has a part to play; we’re all connected.”
Cleave Coffee Co. is a PNW-based coffee roasting business that’s centered around community and exceptional roasts. They wanted to evoke a warm and welcoming feeling in their visuals, while also maintaining an elevated identity that alluded to the sentiment of being interconnected with others.
CLEAVE COFFEE COLLECTIVE
DIXIE NYLE PHOTO
Dixie wanted her photography brand to embody her personal coastal cowgirl vibe, and to appeal to her audience of clients based in California and Idaho. I developed an extensive suite of brand assets to ensure she was equipped to implement visual brand strategies that made her brand feel professional and polished. Additional deliverables included business cards and custom hero images for her client management program.
logo suite
graduate + wedding specific logo lockups
Branded Icons
NATALY DAVIES PHOTOGRAPHY
Nataly Davies is an Idaho=based photographer well-known for her striking portrait photography. She sought to elevate her brand by developing a more polished identity with some personal touches incorporated within.
the brand
project process
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I. PRICE GUIDE
Download our price guide to browse our design package offerings. The guide includes a link to schedule a free 15 minute consultation call if you'd like to move forward.
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II. FREE CHAT
Interested in collaborating with us? Schedule your free 15-minute consultation to discuss your project details and business’ needs. From there, we will determine together if we’d be a good fit for each other and chat about next steps.
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III. welcome kit
You’re booked! Once the contract and initial deposit are received, we will send you a custom welcome kit with all the details for your project and your onboarding activities.
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IV. strategy
We’ll hop on a call to discuss brand strategy, using your onboarding materials and our research as a starting point. Here, we’ll ask lots of in-depth questions about you, your brand, target audience, competitors, etc. to start to build an approach to your brand identity that will bring lasting results AND look visually striking.
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V. moodboards
We will provide you moodboard concepts to review. You choose which art direction best fits your vision for your brand, and we’ll get creating.
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VI. concepting
The real fun begins. We begin crafting an elevated visual brand identity for your business based on our strategy discussions & research.
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VII. revisions
We will send your brand identity to you for review. If you have edits (though we hope you don’t because we nailed it!), we will make adjustments to get it exactly where it needs to be.
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VII. final files
Your brand is finished! We’ll send you all the final assets, a style guide, and directions for using your files in a neatly packaged folder.
